SMBTV #3 is SOLD OUT! But you can still join us the night before for a Tweet-up with guest speaker Aaron Newman. Details here: http://twtvite.com/fjr85u/

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Social Media Breakfast continues to grow in our area! We are pleased to have readMedia, 99.5 The River and Sunmark Federal Credit Union supporting SMBTV #3:

Social Media Measurement - The Why and How

Featuring guest speaker Aaron Newman of Techrigy, an Alterian Company

Aaron Newman founded Techrigy in Rochester, N.Y. Its software product, SM2, monitors social media conversations and provides visibility to what people are saying about brands and companies on Facebook, Twitter, blogs and more. SM2 has been recognized by Mashable, TechCrunch, and Forrester Research as one of the leading social media monitoring services available. Techrigy was acquired by Alterian in July of this year.

Aaron will talk to our group about why social media measurement is important and how to do it effectively. He'll discuss the differences between monitoring, measurement and analysis and the distinction between qualitative and quantitative measures of social media. Aaron will also share strategies around getting the most value out of social media participation for your organization.

Location

The breakfast will be held at the Sunmark Federal Credit Union headquarters on Route 7 in Latham. The meeting space is on the second floor and since this is a secured facility please arrive on time so that we can escort guests to the meeting space. The event begins at 8 a.m. with registration and some brief time for networking. Plenty of parking is available on-site at Sunmark.

Event details

The event will be live-streamed online courtesy of:

Breakfast consists of coffee, tea, juice bagels and cream cheese. Bagels are provided by:

About Social Media Breakfast

Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.

The breakfast series began in Boston and has now spread to more than 25 cities throughout the United States and around the world. It was brought to Tech Valley by Amy Mengel.